When you think of iconic spaces such as Time Square and Shibuya Crossing what do you picture? For most of us, it will be their iconic billboards and high-quality media facades.

Now Adelaide’s West End has its own iconic landmark, University of South Australia’s new LED Screen (UniSALED) on their award-winning Bradley Building (formerly Cancer Research Institute). This Digital Billboard is the first of its kind in SA and the tallest in Australia - each screen is 29m in height!

We were engaged by Corporate Initiatives (Ci) Australia (AV Integrators) to design the modular structural frames that were delivered fully assembled and lifted quickly and safely into place without the need for large cranes.

We’re looking forward to seeing the creative content that will feature across Adelaide’s skyline in the coming years.

Image courtesy of Chris Oaten.

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